SEO for Small Business – 3 Ways to Get Found
Be Remarkable & Get Found
It goes without saying having a website is a basic requirement of any business now a days. But just because you have a website doesn’t mean that anyone besides your coworkers or your mother will visit it.
Inbound Marketing is all about making sure your website is getting noticed and found by the people that matter– potential customers.
A business gets found online by three primary ways:
- They appear atop the search results on google or another search engine. Being at the top of search results is really important, as most people never look past the first page.
- Another website links to you, and visitors from this website click the link to check your website out.
- They are referred through social media. People will check out things online that are shared by people that they know or like.
To get found by any of these ways the single most important thing you MUST do is: create remarkable content.
You have to create remarkable, engaging, and shareable content. This content should be relevant to the customer you want to attract.
Important reasons why you must create remarkable content
Creating remarkable content will attract other websites to link directly to you. Essentially, you are getting these website to “remark” about your content (and your business) by providing a link to your content.
The other important reason is that remarkable content spreads easily and quickly on social media. If something is worth sharing, people will share it!
Links from other websites and social media come with a big bonus. Not only will the links bring new traffic to your website, but these links send a signal to Google that your website is significant. Being considered significant by Google helps you rank higher in search results!
How do I create remarkable content? Do I have anything remarkable to say?
Remember that you have an expertise and that’s remarkable. By working at your company, in your industry, you have a particular expertise and insight that’s unique.
You “Get Found” online by attracting people who are interested in what your company offers. Do this by creating and sharing content that interests them and/or answers questions they have.
Blogging
One of the easiest ways of creating remarkable content to drive traffic to your website is by blogging.
Each blog article you post creates a new ‘page’ on your website. Every new page is an opportunity to rank for a long-tail key word with google!
The more pages you have with remarkable content, the more opportunities you have to attract and engage visitors. The more you attract and engage visitors, the more links you will receive. The more links you receive, the more significant you become to Google. The more significant you are to google, the higher ALL of the webpages on your website will begin rank!
Social Media
Establishing a presence on social media is also important to attract and engage people online. Building a social media following gives you the ability to easily share your remarkable content with others (so they can in turn share it with others too).
Being on social media also allows you to engage customers in meaningful online conversations. Knowing what’s being discussed will help you create more relevant and remarkable content.