"Don’t be that guy" – A different perspective on website marketing
As soon as your customer wakes up in the morning, they are immediately pummeled with media from all angles and companies trying to sell their products to them and get their attention. Mainstream media blares marketing to your potential customers at every point in their day, from billboards, radio, television, small signs, solicitors, they are […]
Why your Inbound Marketing should include Google Local
Not so long ago, in a galaxy very very near, the web was born and it was immediately thought about as a global expansion of commerce. Businesses clamored to get a website up with the thought that their business could go from the local shop to a global behemoth. The “Gold Rush” was on. Websites […]
Website Redesign: Is your Website Smartphone and Tablet ready?
Today’s consumer is no doubt “on the go”. In today’s modern global economy decisions are made in a matter of seconds, not minutes or days any longer. As a small business owner, it is important that you maximize every effort to make your company brand and message available to your target market. This includes mobile […]
Meta Descriptions – How to use them
Sometimes, meta descriptions can seem like the forgotten piece of search engine optimization. Because it serves a slightly more ambiguous role when it comes to improving a website’s visibility, meta information can easily be overlooked or misused when a business is looking for ways to raise its profile. That, in turn, can lead to a […]
White Hat vs Black Hat SEO
Search engine optimization has been at the heart of professional website design for years, for an obvious reason: boosting a website’s visibility to search engines is one of the most effective ways to make sure it gets seen by potential customers. But the world of SEO is changing fast, and not all techniques are created […]
SEO is SEO; but Content is King
The world of search engine optimization is changing fast. Some tricks of the trade that SEO wizards have spent years developing are becoming obsolete, as the search giants are using more sophisticated programming than ever before to help weed those tricks out. And with search engines getting smarter just about every day, it’s a good […]
Want traffic? Write a blog as part of your Marketing
You know your business better than anyone else. You got into your business most likely because of the love of doing what you do. So why not write about it. “I can’t write, I am not a writer” you say, you are selling yourself short if this was your first reaction to my first statement. […]
How To Market Successfully Using Social Media
Marketing through social media can be a tricky proposition, at least in the beginning. On the one hand, social networks are designed to provide a powerful new way to spread information through trusted sources, moving word of mouth into the digital realm. On the other hand, social media marketing requires a whole new vocabulary, and […]
Notice a drop in your Website Traffic this summer? Don’t Panic!
Each year during the summertime, we at MLT Innovations Inc. receive panicked phone calls from customers concerned about the sudden, noticeable declines in their website traffic. We check these websites, only to find that their listings haven’t been affected. There is a natural ebb and flow to web traffic. For example, a good deal of surfing the […]
How to Incorporate Social Media Marketing In Your Business
When it comes to developing a strong customer base, social media marketing can be one of the most powerful tools at a company’s disposal. Not only do social networks enable a business to reach new customers and run promotional efforts, but they provide set of tools for market analysis and consumer feedback as well. With […]